Ever seen one of those low-priced penny stocks that make you go, “Damn, look how many shares I can buy! That feeling, that immediate attraction to quantity, is a powerful illusion called unit bias, and it's subtly shaping the entire crypto market, potentially leading you to make decisions you'll regret. Samson Mow recently predicted that Ethereum could rise to $9,200, Ripple to $5,800 and Solana $3,400 if priced like Bitcoin. His analysis debunks the groupthink bias that has fueled these predictions. Let's dive deep.

Why We Fall For Unit Bias

It turns out unit bias isn’t just a manifestation of a preference for round numbers. It's deeply rooted in our psychology. Think about the anchoring bias. We tend to rely too heavily on the first piece of information we receive (the "anchor"), even if it's irrelevant. A low unit price becomes that anchor, making a coin seem inherently "cheap" and ripe for growth, regardless of its actual market capitalization.

Then there's the availability heuristic. When something comes easily to mind, we assume it happens more frequently than it actually does. Headlines announcing new coins shooting up value from pennies to dollars are what catches our eye and spurs the imagination. This misleads the public into thinking it’s a frequent thing, whetting their appetite to hoard HUGE amounts of “cheapo” coins. We read stories about Dogecoin millionaires and we say to ourselves, “That should have been me!

The myth of the “cheap” coin is particularly insidious and dangerous. Second, it blinds investors to the fundamental value (or lack thereof) of the underlying project. Market cap is defined as the total value of all coins circulated today. This makes it a far better measure of a project’s real value and promise.

More Coins, More Value? Think Again

Which coin is "cheaper"? Coin A looks like the cheaper option, but both coins have an identical market cap. In order for Coin A to double your investment, it must grow to a $200 million market cap. Coin B? That means it would have to get back up to at least a $200 million market cap to double your investment. The price per coin is irrelevant.

I have experienced personally how this bias can result in tragic, and often fatal, outcomes. I recently had lunch with a young investor, Mark. He put most of his nest egg into a small-time altcoin that was going for only a few cents. His logic behind that was, “If it just hits one dollar, I’ll be a millionaire!” He handwaved away the coin’s astronomical supply and absence of any real-world use cases. Mark ended up losing nearly everything. It turned out to be a painful education on the perils of unit bias.

  • Coin A: Price = $0.10, Total Supply = 1 Billion, Market Cap = $100 Million
  • Coin B: Price = $100, Total Supply = 1 Million, Market Cap = $100 Million

As @ExiledSurfer points out, Samson Mow’s argument for Bitcoin’s limited supply (21 million) was a critical moment. It highlights the scarcity principle. Scarcity drives value. Bitcoin’s fixed supply is what makes it different from most altcoins. Most altcoins have far larger supplies, or in many cases, infinite supplies. This is where the "unexpected connection" comes in: think of Bitcoin as digital gold, and many altcoins as… well, not gold.

Recent inflows into spot Bitcoin ETFs point to something bigger than price action. They show a growing institutional acceptance of Bitcoin as a real store of value. This institutional support only deepens Bitcoin’s moat and sets it apart from the millions of altcoins that exist today.

Bitcoin's Limited Supply Matters Greatly

Do you see the difference in supply? Now, do you still believe that it’s a good idea to judge them on price alone?

Let's use the street art analogy. Think of your typical tag – a one-word message in fluorescent pink spray paint on the side of a building. It's "cheap." Next, imagine that same mural painted on all sides of a large, multistory building, designed by an internationally famous artist. Which has more artistic value? Obviously, the mural.

Unit bias in crypto is about as smart as judging the value of a work of art based on the price of the paint. Second, it is deeply insulting to the skill, effort and underlying technology that goes into creating a successful cryptocurrency. A coin with a low unit price is the equivalent of a cheap tag. Conversely, a coin with a higher unit price may be considered a bona fide trophy.

CryptocurrencyPrice (April 2025)Hypothetical Price (Mow)Supply
Bitcoin$88,530N/A21 Million
Ethereum$1,620$9,200120+ Million
Solana$140$3,400570+ Million
Ripple$2.09$5,80050 Billion

Here's some actionable advice:

Street Art and Crypto Value

The crypto market is volatile and risky. Don't let psychological biases cloud your judgment. Invest smart, conduct your own diligence and research always, and know that value exists outside the explicit unit cost. Ethereum is likely to reach up to $9,200, while altcoins may experience some amazing things. Reaching these milestones takes an acute awareness of market conditions and a better appreciation for your own investment mindset. Don't be Mark. Be a smart, informed investor.

Unit bias in crypto is like valuing art solely based on the cost of the paint. It completely ignores the skill, effort, and underlying technology that goes into creating a successful cryptocurrency. A coin with a low unit price might be the equivalent of a simple tag, while a coin with a higher unit price could be a masterpiece.

Break Free From the Unit Bias Trap

So, how do you overcome this psychological hurdle? Here's some actionable advice:

  • Focus on Market Cap: Always, always look at the market capitalization. It's the most important metric.
  • Do Your Research: Understand the underlying technology, the team behind the project, and the real-world use cases. Don't just chase low prices.
  • Diversify: Don't put all your eggs in one basket, especially not a basket of "cheap" coins. Spread your investments across different asset classes.
  • Question Everything: Be skeptical of hype and promises. If it sounds too good to be true, it probably is.
  • Think Long-Term: Investing in crypto should be a long-term strategy, not a get-rich-quick scheme.

The crypto market is volatile and risky. Don't let psychological biases cloud your judgment. Invest wisely, do your own research, and remember that true value lies beyond the unit price. The potential for Ethereum at $9,200, or any altcoin reaching seemingly impossible heights, is possible, but only with a critical understanding of market dynamics and a firm grasp on your own investment psychology. Don't be Mark. Be a smart, informed investor.