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Ledger Penguins: Genius or Gimmick? The Psychology Behind Crypto Cuteness

Ledger Penguins: Genius or Gimmick? The Psychology Behind Crypto Cuteness

Let's call her Sarah. Even though Sarah works in marketing, she is very tech savvy and takes the time to understand investments. But crypto? That’s where she draws the line. "Too complicated, too risky, too... scammy," she'd say, wrinkling her nose. She imagines bureaucracy riddled with shadowy figures and impenetrable...

POPCAT's Surge: Is It Greed or Genius Fueling the Meme Coin Craze?

POPCAT's Surge: Is It Greed or Genius Fueling the Meme Coin Craze?

I was introduced to Sarah at an Arlington coffee shop last week. A 30-something graphic designer, she breathlessly explained how she’d invested part of her life savings into POPCAT. She hadn’t been seduced by the tech or a moonshot vision. Rather, she jumped on the bandwagon because everyone else was,...

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